IAS Prem Krishnan’s “Swap Your Screen for a Sport” Movement

In Pathanamthitta, Kerala, mobile addiction among children had started affecting both physical and mental health. IAS Prem Krishnan decided to fight this modern epidemic with a simple but powerful idea.

He launched the “Swap Your Screen for a Sport” challenge, encouraging children to leave their phones and return to playgrounds. Schools, parents, and local bodies were involved.

Slowly, playgrounds became lively again. Children rediscovered sports, teamwork, and physical fitness. Sometimes, the biggest social changes start with the simplest messages.