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Revised Anaemia Mukt Bharat Abhiyaan Guidelines Released
What's the News?
The Union Government has released the revised Operational Guidelines for the Anaemia Mukt Bharat (AMB) Abhiyaan, transforming the existing programme into a more comprehensive, technology-enabled initiative. The revised strategy shifts the focus from primarily iron supplementation to testing, treatment, digital tracking, healthy diets, and community participation, introducing a new 7×7×7 framework in place of the earlier 6×6×6 strategy.
7×7×7 Strategy
The revised guidelines expand the earlier framework by adding:
- 7 Beneficiary Groups (earlier 6).
- 7 Key Interventions (earlier 6).
- 7 Institutional Mechanisms (earlier 6).
The objective is to strengthen prevention, early diagnosis, therapeutic management, and long-term monitoring of anaemia.
Seven Beneficiary Groups
The revised strategy covers:
- Children (6–59 months).
- Children (5–9 years).
- Adolescents (10–19 years).
- Women of reproductive age (20–24 years and beyond, as applicable).
- Pregnant women.
- Lactating mothers.
- Low Birth Weight (LBW) babies (0–6 months) (newly added).
Seven Key Interventions
- Iron and Folic Acid (IFA) supplementation.
- Deworming.
- Testing and treatment of anaemia.
- Behaviour Change Communication (BCC).
- Fortification and nutrition-sensitive interventions.
- Addressing non-nutritional causes of anaemia.
- "Eating Right" campaign promoting iron-rich and diversified diets (new intervention).
Service Delivery Model
Shift from T3 to T4
The previous T3 approach:
- Test.
- Treat.
- Talk.
has been upgraded to the T4 model:
- Test.
- Treat.
- Talk.
- Track (digital monitoring and follow-up).
The revised guidelines emphasise:
- Early haemoglobin testing.
- Case-based management.
- Digital tracking of beneficiaries.
- Timely follow-up and treatment completion.
Additional Info
Anaemia Mukt Bharat (AMB)
- Launched: 2018.
- Nodal Ministry: Ministry of Health & Family Welfare.
- Implemented under: National Health Mission (NHM).
- Overall Goal: Reduce anaemia prevalence by 3 percentage points annually among target groups.
Earlier 6×6×6 Strategy
- 6 beneficiary groups.
- 6 interventions.
- 6 institutional mechanisms.
New Additions
- New beneficiary: Low Birth Weight (LBW) babies (0–6 months).
- New intervention: "Eating Right" campaign.
- New institutional mechanism: Strengthened monitoring and evaluation through digital tracking.